5 Marketing Mistakes Martial Arts Schools Make Online

In 2025, martial arts schools are competing not only with each other, but with online programs and countless extracurriculars. To win, your marketing must stand out. Sadly, many dojos make the same mistakes over and over.

1. Ignoring Video

Text posts don’t get attention. Parents and potential students want to see what training looks like. High-quality training videos instantly make your school look more professional.

2. Poor Website Design

If your site looks outdated, visitors leave. Modern parents expect a clean, mobile-friendly site with easy navigation and — you guessed it — engaging videos.

3. No Clear Call-to-Action

Every page should guide parents to act: book a trial, call, or register. Without a call-to-action, your site is just an online flyer.

4. Posting Randomly on Social Media

Consistency beats frequency. Posting a structured schedule (with video snippets of classes) builds an audience and drives leads to your site.

5. Using Low-Quality Footage

Shaky phone videos do more harm than good. With Coach360, you can upload multi-angle, professional-looking content that sets your dojo apart.

Avoid these mistakes and your dojo’s online presence will skyrocket.