If your gym or dojo isn’t using video, you’re invisible to most potential members. People don’t just want to read about your classes — they want to see your coaching, your energy, your community. The good news is you don’t need a film crew to make an impact. With a simple video strategy and the right tools, you can turn casual browsers into paying students.
Show the experience — not just the equipment
Most gyms post photos of treadmills, bags, or empty mats. That’s not what sells. People join for the vibe, the coaching, and the sense of progress. Film short clips of real sessions — a padwork round, a BJJ sweep drill, a kata breakdown, a warm-up flow. Keep it honest and approachable. New prospects should be able to picture themselves there on day one.
Want to go one step further? Use multi-angle video to show techniques from the front, side, and back. Students understand faster, parents trust you more, and your gym looks unmistakably professional.
Use video on your homepage and membership page
Every high-intent visitor should encounter video within a few seconds of landing on your site. Place a hero video on the homepage and a technique/demo reel on your membership page. Include quick overlays or captions like: “Beginner-friendly”, “No experience needed”, or “Kids & adults welcome”. These reduce friction and answer objections instantly.
If you embed a Coach360 multi-angle video, visitors can switch views in sync — far more engaging than a single flat clip. Try our live demo to see it in action.
Create simple series — then repurpose everywhere
Pick a theme and create a 6–8 video series: “Beginner Boxing Fundamentals”, “White-to-Yellow Belt Basics”, or “Mobility for Fighters”. Upload the full versions for members, and cut short highlights (15–45s) for social: Instagram Reels, YouTube Shorts, TikTok. Link back to your website where people can watch the full set.
With Coach360, you can upload up to four synced angles per drill, publish a branded public page, and embed those videos on your site. It’s built to make content once and use it everywhere. Get the free filming guide to set up your angles the right way.
Show outcomes: progress and community
Don’t just show technique — show results. Film short before/after comparisons, mini-interviews with students who hit milestones, or a coach giving feedback on a common mistake. These clips build trust and answer the silent question: “Will this work for me?”
Make it easy to take the next step
Every video should have a call to action: “Book a free trial”, “Join the beginner course”, or “See our timetable”. On your site, place these CTAs near your embedded videos so visitors don’t have to search. Simplicity wins.
Ready to upgrade your video game? Try the Coach360 demo, or download the free multi-angle filming checklist and start showcasing your training like a pro.